Water Bottle Video Ad: Problem–Solution Hook

• Hook A · Problem → solution
• 17 s
• 9:16
• Voice Sarah

Rendered at 1080×1920; shown here compressed for the web.

Hook

“Warm Water Again? Fix That Now”

Voice-over script

Warm water by lunch is annoying. This double-wall steel bottle keeps drinks cold for up to twenty four hours or hot for twelve. Leak-proof cap, wood-grain finish, built for trail, desk or backpack. Grab the Timber bottle and stop settling for lukewarm.

Shot plan

1. Soft light sweep across the bottle on its rock. — “Warm drinks, every time”
2. Slow push in on the bottle, the mountains behind. — “Cold up to 24 hours”
3. The bottle again, pushing in gently. — “Hot up to 12 hours”
4. End card — “Get the Timber bottle today”

Made from

Timber Insulated Bottle — a demo product page we set up for trying ProductToReel; the product is not for sale.

Photo: Sergei Skrynnik, CC0 via WordPress Photo Directory